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How to Make Your Trade Show Booth eye-catching

Views:4     Author:Alan     Publish Time: 2021-04-21      Origin:Site

5 design concepts for trade show booths.
Taking part in a trade show, exhibition, or convention is that thing we all kind of hate but still end up doing at some point. I think Tianyu Exhibition can help you.
When it happens, it feels very much like entering a competition for a few more seconds of attention than your neighbor. Attendees are, understandably, overstimulated and the task of standing out in all this busy chaos can be daunting. Tianyu company has been specializing in display equipment for 15 years, we know how to get attention.

trade show booth design

Firstly you don’t necessarily need to pull out all the stops to have a decent show booth that also stands out. Ultra-modern trade show booths that include expensive technology and elaborate structures are certainly eye-catching, but they’re not feasible or appropriate for every event or for every brand.
Luckily, if you follow some of the most basic concepts of design, your trade show booth won’t need to be showy or complicated. Many of the most effective trade show booths designs center on simple, tried-and-true choices in form and function. Here are five key elements of great design that you can work into your trade show booth without breaking a sweat and save your money. Tianyu Exhibition has made a lot of impressive stands.

Luckily, if you follow some of the most basic concepts of design, your trade show booth won’t need to be showy or complicated. Many of the most effective trade show booths designs center on simple, tried-and-true choices in form and function. Here are five key elements of great design that you can work into your trade show booth without breaking a sweat and save your money. Tianyu Exhibition has made a lot of impressive stands.

trade show booth

  1. Background is your focus

The background should not be considered as a boundary, merely delineating the end of your booth. It is actually the most dynamic element in your design. Making full use of the background functionally and aesthetically can make your booth both attractive and successful.
Graphics or products placed at eye level in the background will quickly become the focus of small and medium booths, so it is very important to choose these elements wisely. Two-dimensional backgrounds, such as step-by-step repeating banners, large graphics, or bold text, take up almost no space and can set the tone for your marketing message. A three-dimensional background, like a living wall, is equally effective in space. It can create dynamic textures and display your products.


2. Looking up

In the subconscious mind, we all tend to think that higher means bigger. Use this human misunderstanding to push the boundaries of your booth area.
The lights, streamers or banners hanging overhead will match the vertical dimensions of the booth. The overhead hanging objects can not only increase your visibility from a distance, but also serve as a visual frame for the parts of your booth, which are level with your eyes. If you spend time hanging many decorations, you can arouse visitors' sense of wonder at your booth.


3. Create pleasant lines

Lines, a basic design element, can be bent exactly as you wish. With lines, the possibilities are endless, but often the simplest design is the best.

You can use lines in the booth design to reduce visual clutter. First, lines are generally considered lighter and cleaner than static images. Grid-like lines can be used to organize your graphics and create a sense of visual order. Textured lines can be used to simulate elements of nature, movement or specific emotions without appearing heavy. Especially when placed at repetitive intervals, the lines can create sharp contrasts and give play to the depth and perspective of the onlooker.


4. Pull people in

The appearance and characteristics of the booth should attract visitors by attracting their curiosity or basic physiological needs.

There are many ways to design a booth that really attracts the attention of attendees. Creating a closed environment with a clear and surmountable threshold is not only a good way to stimulate the urge to explore, but also helps attract attendees instead of letting them hover on the border of the booth. Otherwise, providing convenient facilities such as comfortable seats, charging sockets and refreshments is a strategic way to ensure the stay of the crowd.


5. Use props to enhance your message

Whether your brand sells tangible products or abstract services, strengthening your message with strategic props is a powerful way to stay memorable. After all, repetition is one of the key principles of the brand.

Reinforcement through props can be achieved by displaying your product in an eye-catching way, such as a repeating product wall or an oversized replica. But props can also be integrated into your booth design at a more abstract level. A car of a certain brand, model or era can evoke people’s lifestyle associations and match your brand. Another option is to cleverly display or express the tools you use in your work. This is a design scheme that emphasizes professional knowledge and craftsmanship.


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